work

Data analytics for market research

Making sense of the Annual Tax Complexity Survey

I was brought in to complete some data analysis of market research after the original resource was unavailable to complete it.

This was an extremely short engagement of no more than 20 hours. In that time I analysed the existing work done, determined options for how to compelte the work and worked with the client to understand what insights they wanted to get from the data to ensure that the stategy used to deal with missing data points was suitable given how the analyses were to be used. Finally I explained the methodology and nuances to the client to ensure that they were best placed to take this forward and prepare for publication.